Privacy Policy

HUDC Singapore is operated by AsianPrime Properties Pte. Ltd. AsianPrime Properties respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or engage our services.

Policy Information

Website	www.hudcsingapore.com
Operator	AsianPrime Properties Pte. Ltd.
CEA Licence	L3010623G

By accessing our website, you agree to the terms of this Privacy Policy.

1. Introduction

AsianPrime Properties respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or engage our services.

If you do not agree with this policy, please discontinue use of the website.

2. Information We Collect

2.1 Information you provide voluntarily

• Full name
• Email address
• Contact number
• Property preferences
• Budget range
• Estate of interest
• Any information submitted through enquiry forms, WhatsApp links, or email

2.2 Information collected automatically

• IP address
• Browser type and version
• Device type
• Pages visited
• Time spent on pages
• Referring website addresses

This information is collected through cookies and tracking technologies.

3. How We Use Your Information

• To respond to enquiries and property requests
• To provide HUDC estate information, listings and recommendations
• To arrange viewings and consultations
• To send marketing communications, where consent has been given
• To improve website functionality and user experience
• To comply with legal and regulatory obligations

We do not sell your personal data.

4. Cookies And Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and improve advertising performance. These may include:

• Google Analytics
• Google Ads conversion tracking
• Google remarketing services

Google and other third parties may use cookies to serve advertisements based on your previous visits to our website or other websites. You may opt out of personalised advertising by visiting Google Ads Settings. You can also adjust your browser settings to refuse cookies.

Disabling cookies may affect website functionality. If you access our website from jurisdictions that require it, a cookie consent mechanism will be provided.

5. Disclosure Of Information

We may share your information with:

• Property developers or co-broking agents where necessary for transactions
• Service providers who assist with website hosting, analytics, or marketing
• Government authorities where required by law

All third parties are required to protect your data in accordance with applicable data protection regulations.

6. Data Protection And Security

We implement reasonable administrative, technical and physical safeguards to protect your personal data against unauthorised access, disclosure or misuse. While we strive to protect your information, no transmission over the internet can be guaranteed to be completely secure.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable laws and regulations.

8. Your Rights Under The Singapore Personal Data Protection Act 2012

You may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Withdraw consent for marketing communications
• Request deletion of your personal data where legally permissible

To exercise these rights, please contact us using the details below.

9. Third Party Links

Our website may contain links to third party websites. We are not responsible for the privacy practices or content of external websites.

10. Updates To This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

AsianPrime Properties
Email: sherry@asianprime.sg

AsianPrime Properties Pte. Ltd.
60 Paya Lebar Road #06-28, Paya Lebar Square
Singapore 409051
UEN: 201417293G | CEA Licence: L3010623G